Engine Optimization Articles :: FACTS, MYTHS
& SEO SCAMS
Page Optimization - Where Effective SEO
Starts and Ends
Too many website owners are dragged into
believing the credibility and validity of
these services that promise top rankings,
but never really explain much about how
they're going to get you these rankings.
Many services tell you about all the great
back links they're going to get you in a
one month period. You've seen the
sites and ads: "Minimum 80 quality
back links", "100+ One Way Links", etc.
Most, if not all of these services, partake
in highly frowned upon web rings, link exchanges
with their other web ring buddies, and one
way links from sites that are nothing more
than an endless page of unrelated links.
Back links can only get you so far, and
they won't get you anywhere if the quality
of the link originating site is sub-par.
We recently took on an SEO project for
a client who had been raked through the
coals by these so-called "SEO Experts" who
guaranteed him the world. We warned
against these particular companies and told
him that their claims were not true, and
their guarantees were not possible.
Still, he bit. Well 4 months and many
thousands of dollars later, he's back, and
he's finally having the job done right.
When we investigated the hundreds of link
backs the other two companies built for
him, we did not find one single link or
site to be of credible nature, nor would
any of the surrounding links and content
on these sites assist his rankings in any
way. The long and short of it was
that he was still a Pagerank (PR) 0 after
all these months, and after all these "wonderful
quality links" the other SEO company got
him. And you guessed it, his site
was still nowhere to be found for any relevant
search on Google or any of the search engines
for that matter.
One very basic tenet of Web
Optimization is "Content is King".
You've probably heard SEO's say this
before. The problem is that many of them
fail to live by this important rule of
thumb when it comes to SEO. The
credibility, authority and prominence of
your website starts and ends with on-page optimization, fresh content and
relevant copy. We spend all the
time necessary within the deepest depths
of your website applying optimization
techniques that are critical to your
site's relevance. All the back
links in the world from these other link
building companies are only as good as
the source website and its contents.
First and foremost, on site optimization
encompasses so much that is critical to
your SEO campaign. Relevant copy,
proper use of header tags, meta
information, page structure,
navigational elements, strategic
utilization of images and placement of
the images on your pages. This,
and so much more, is where your
optimization begins. Many of these
"SEO Guarantee" companies will not touch
your website - and actually - that's a
good thing, because the majority of them
don't have a good handle on on-page
optimization, nor do they care to delve
into it. Another caveat for the SEO's who actually do touch your pages
and content, is the importance of how
technically skilled they are. If
you have functional processes,
ecommerce, database calls and routines
and basically anything "technical"
happening on your site, you never want
to take the risk of having your pages'
code broken or lost.
When we perform any website
optimization, we've got the skills,
knowledge and experience to take a site
built for any web platform and any
database, and work within the
constraints of your site and its code.
Simply put: We will never break
your site or any of its pages. We
are thorough in everything we do, and
every page we impact. We prepare
for the worst, and deliver the best.
All your content is completely safe,
backed up and ready to re-implement
should anything ever go wrong while
onsite changes are being performed.
So your website is in good hands with a
company that understands what is
important and impactful ON your website,
as well as off.
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