 Search
Engine Optimization Articles :: FACTS, MYTHS
& SEO SCAMS
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Search Engine Optimization page.
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on-site web optimization. >>
More than Just
Keywords
Loading your pages with keywords (keyword
stuffing) will not work regardless of how
it worked many years ago. Hiding text
links and image links on pages is now taboo
and may just you delisted faster than you
can say "SEO". Link trades are no longer
what they used to be and may score against
you if you're simply farming out links and
accepting link trades with any old Joe.
Irrelevant or improperly executed back links
may often do you no good at all, and your
current "SEO Expert" may not even know it.
Even worse, he might just know it, and not
tell you!Website structure, meta tags,
page titles, effective and relevant keyword
research, creative spoken-word usage,
fresh relevant content and placement, external
CSS development, link maturity, keyworded
domains and back links all play important
roles in how your site ranks. Providing
a synergistic approach that yields quality
search engine ranking results is what we
do. We stay current on website ranking strategies,
logic models, algorithm changes and search
engine scoring methods. We possess the technical
and creative know how to make your site
and its search engine rankings the best
they can be.
SEO Back Links -
Useless if Your Site Cannot Convert Visitors
Into Sales
Does your site convert? By "convert"
we mean: Do visits turn into sales and profits?
Your site either is, or isn't converting.
Chances are, if you're reading this page
now, the result is the latter. If
you are already ranking but still not converting
your website traffic into closed business,
then you are missing the boat on effective
web page design, structure, flow, navigation,
attractiveness ... or maybe all of the above.
SEO Services link building programs are,
as you may already know, one of the major
pieces of quality search engine ranks.
A little known fact that "SEO Experts" fail
to share with you is that while back linking
is critical to the success of your rankings,
its success will only be as valuable as
your website credibility.
If you have 5,000 people a day visiting
a garbage website, the result is the old
adage: Garbage In, Garbage Out. Better yet,
in this case, it can be referred to as Prospects
In, Profits Out or PIPO! Yes, we just
coined the term PIPO ourselves in the case
of SEO, nevertheless the fact remains:
If you can't "get them in, and keep them
in", you may as well be paying your Optimization
Professional to take out your trash or do
your laundry. ES Interactive incorporates
both back link building and a diligent content
optimization approach to bring you the best
of both worlds: Quality Web Design
and
Search Engine Rankings.
Search Engine
Ranking Guarantees - Buyer Beware
Google warns of unethical SEO practices
in detail on their website and cautions
all site owners to beware of any claims
of top-ranking guarantees or "special relationships"
with Google to ensure speedy indexing and
ranking. Such guarantees and relationships
are impossible and not guaranteed nor endorsed
by Google. In other words, these claims
are nonsense. When you receive email
spam or unrequested solicitation offering
top ranking services, think twice before
replying and then think about this:
If an SEO Company is so adept at consistently
earning top spots on Google, would they
really have to "cold call" and solicit your
business via email? Wouldn't they
be discovered constantly via their own top
rankings?
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on-site web optimization. >>
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